Notably, this company is proud of its aversion to any one frame material. Steel, aluminum, and titanium are among the metals used by the firm. If you want a genesis bike, pick the appropriate material for your needs. Packaging SystemThe packaging system had to accommodate everything from small replacement parts to complete bikes.
If you still want more Genesis has a few other gems sprinkled throughout the line-up. Their steel Tour de Fer loaded touring bike gets a new build with a flat bar for those who want an upright fit out on tour. The disc brake road carbon Zero Disc gets several new complete bike builds, plus a pair of framesets with a new women’s team option. The Equillibrium Disc also now gets a new set of 12mm thru-axles & a new carbon fork to go with its tapered steerer.
What they owned in “build quality” they lacked in brand connectivity. Genesis was hired to help create a brand visual language to help tie the products into a cohesive whole in the global marketplace. Finding the center of the brand design was based on our uncovering the “truth in materials” position.
Whilst the 30 model gets a Shimano 105 2×11 drivetrain, along with the aluminium frame and carbon fork. The Tour de Fer rolls on solid-to-a-fault equipment – Sun Ringlé Rhyno Lite rims that used to be found on mountain bikes, wrapped in dependable Schwalbe Marathon tyres. The Marathon range is synonymous with continent-crossing durability and incredible puncture resistance. The Croix de Fer is probably Genesis’ flagship bike, much loved by adventurers and commuters alike. It’s the ultimate all-round all-terrain machine, with a hardy steel frameset, disc brakes, relaxed geometry and mounts for all the additional fittings you might need.
But to us it really is just another example of the Gravel Trends we talked about last week. They have a program called BikesGiving where they ask customers to genesis bicycles log their miles over the course of a year. When everyone turns in their miles on October 31, Genesis gives a penny per mile to a charity that’s hyper-local.
But for its relatively narrow 26″ x 2.1″ tires, riding in the mud was a bigger challenge. So we came to the relatively dry, stone-paved forest road single track. I did about 10 minutes of grinding with the bike on relatively flat grass, having my partner Eve on hand to keep track of me. Despite the bike’s genesis bike modest price tag, we were quite excited to see how it would perform on the road. If you’re in the market for a more porteur-style bike, the Brixton is where Croix de Fer meets cargo. Its 1×9 drivetrain keeps things simple, while the swept back riser bars give the rider a more upright position.