The 10 Best Soft Coolers of 2023, Tested and Reviewed

igloo water coolerHard coolers are still the gold standard in cold-retention, but soft coolers provide distinct benefits, such as portability made possible by their lighter weights and flexibility. To find the right cooler, browse our tested recommendations and read our tips at the bottom of this article. The opening style and closure system of a soft-sided cooler may not seem all that important, but we can tell you firsthand that it will have a sizable impact on both convenience and overall performance.

Even given its large size, it was still very comfortable to transport, due to the soft, malleable walls. With the simple, wide handles Velcroed together, we could sling the cooler over our shoulders when it was fully loaded. The flat backside wall alleviates bounce when we were using the shoulder strap. We also appreciated the water-resistant exterior pocket, which is easy to open and close.

To test the portability of each soft cooler, the team walked around with each of the coolers to see how comfortable they were to carry. The coolers were all tipped upside down to see if they were, in fact, leakproof. We placed two sensors designed to track temperature changes over time inside each soft cooler.

Currently we offer FREE FedEx/UPS small package Ground shipping and FREE ABF/YRC freight ground shipping on most orders of $199 or more within the 48 contiguous states. Some irregular shaped or oversized items may include a special handling charge. The charge will show on the product detail page of applicable products.

igloo trailmateThe color and size options are also made clear so that you don’t end up getting a soft cooler bag that is either too big or too small for your needs. Whatever cooler brand you trust should be able to provide items that can satisfy you in any situation. While they’re not standardized measures, we have found that most cooler companies’ estimates of their cooling power are reasonably helpful for rough comparison.

We’ve tested several of this style, and the IceMule Pro is hands down our favorite for sheer carrying comfort. It has soft, wide shoulder straps, a longer torso for more even weight distribution, and a flexible shape that accommodates whatever you’ve filled it with. The walls of the cooler can also be inflated or deflated with a simple valve, adding both insulation and comfort against your back. In the face of some innovative competition, for years now, the IceMule remains the most comfortable model we’ve tested for carrying moderate provisions on a multi-mile hike. Over the last 7 years, we’ve vetted, purchased, and tested over 30 soft coolers.

The materials are high-quality with closed-cell foam insulation, a vinyl-coated polyester exterior, and snazzy YKK zippers. But without a shoulder strap, it wasn’t ideal to transport the Hobie Cooler more than short distances. But even with a pad, the strap was not comfortable for the weight-to-weight ratio of this tall cooler. So don’t plan on walking far with this softie or make sure your shoulders are covered for a little extra cushion.

igloo trailmateEach one has a large main compartment where you can put your food and drinks, with a waterproof liner to make sure none of the wet stuff makes it to the outside. The insulation is also pretty solid, and the airtight zipper on top ensures no heat escapes. The greatest features for this bag are spaciousness, being resistant to water and other forms of damage, and being easy to carry.