The range is comprehensive and covers all styles of bike for the leisure and casual cyclist. The company was founded in 1895 in Chicago by a mechanical engineer who was born in Germany – Ignaz Schwinn. The company survived many ups and downs, including the introduction of the car, the war years, and the depression. By the 1950s it was a leading bike brand in the US, but by the late 1970s things were getting difficult. With a garage full of bikes now ready, all you need now are bicycling accessories that enhance your rides and add extra layers of safety. Whether your child is just learning to ride or they’re already a biking professional, you’ll find a wide selection of high-quality kids Schwinn bikes ranging from toddler push bikes to teenager all-purpose bikes.
This range has more of a focus on speed than the cruiser or bike path range, with flat handlebars and a more fitness-orientated riding position. This feature, attractive to older riders, soon found its way to other Schwinn models, especially those schwinn bicycles intended for senior citizens. It is a space that embraces inclusivity, making room for everyone in a community that melds fun and sweat. Our philosophy has always been to create leading products, programs, and experiences, no matter the vision.
Breaking with their “Made in America”
tradition, Schwinn temporarily solved this problem by importing bicycles from
Japan and Taiwan. Schwinn was not alone as
many other US manufacturers were beginning to outsource manufacturing to East
Asia. Frank W. Schwinn had built the company into a bicycle
powerhouse in over 30 years. He introduced a glitzy line of children’s bicycles
that sold very well from the early 1930s through the 1960s. In the late 1930s,
he produced world-class lightweight bicycles—including the Schwinn Paramount—that
were ahead of their times.
Schwinn’s “Made in America” reputation undermined its
ability to pivot its entire production offshore. They understood that Schwinn bikes made in Asia were just
like all the other imports. The “Made in America” quality branding no longer
distinguished Schwinn from its competitors. In retrospect, the move to
manufacture schwinn tricycle bicycles in Asia was a necessity given the growing globalization of
manufacturing but it didn’t fit in well with Schwinn’s branding. Schwinn had started
the decade as an entirely “Made in America” company and ended it with 80% of its
bikes imported from Asia under the “Schwinn Approved” label.
With the first production bike designed specifically for indoor cycling, Schwinn set the standard for an industry. Riders experience enhanced comfort with adjustable seat slides and handlebars, and durable stretch pads. A product of input from hundreds of users, cycling instructors and fitness buyers, this innovative bike belongs in a class by itself – but your riders will definitely schwinn bicycles want it in theirs. Once your child has their brand new bike ready to take out for a spin, you can look to finding a new Schwinn adult bicycle for yourself and make it a family activity! Adult Schwinn bikes come complete with features that maximize performance, comfort, and ease of riding. Multiple speed settings and gears make it easy to adjust to road conditions.