Packaging SystemWe created a packaging system that both stood out at retail and aided in finding the right product at a glance in a crowded retail environment. Product PresentationTrend setting and working with the factories to bring cutting-edge design concepts to a fast-paced market. Product PresentationGenesis created the global product presentation for the world’s largest quality bicycle manufacturer. ©2024 Delaware & Lehigh National Heritage Area All Rights Reserved.
Dear Genesis Bicycles Community,
We are excited to announce the purchase of our store by Trek Bicycle. After 47 years, the owner of an iconic Easton bicycle shop has decided to retire. But more than that, there’s front and rear dynamo lights, so you never need worry about forgetting/neglecting to charge your lights. An internally geared hub goes a long way to weather proofing the drivetrain, as do the full housed gear cables that help stop dirt degrading your shifting performance.
Giant is the largest manufacturer of quality bicycles in the world. What they owned in “build quality” they lacked in brand connectivity. Genesis was hired to help create a brand visual language to help tie the products into a cohesive whole in the global marketplace. Finding the center of the brand design was based on our uncovering the “truth in materials” position. Genesis created the personalities and graphics for bikes built for the world’s diverse cultures.
Gravel bikes are what everyone wants right now, says Erin Fagan, the events coordinator (and more) at Genesis Bicycles in Easton. The majority of Genesis riders are families and Erin says that, 90 percent of the time, they are looking to ride on a canal towpath like the D&L Trail—which happens to be located just minutes away from this Trail Friendly Business! For Erin, being so close to the trail is a huge advantage since beginners are nervous riding on the road with cars. Essentially an aluminium version of the Croix de Fer, the CDA features a similar plethora of mounts and wide clearances but comes in at a significantly lower price.
Last year, the Children’s Home of Easton received a check for $2,460. If you purchase a product or register for an account through a link on our site, we may receive compensation. Even if you’re not a bike enthusiast, you’ve probably noticed the giant bicycle perched on top of the store at 126 Bushkill St. You can see it as you pass by on Route 22 heading into New Jersey. We’re experiencing a very high volume of orders during the Pre-Holiday Season. Sign up for our Newsletter to receive inventory and new bikes updates.
You can see our work for Giant in the grueling Tour de France, on Tokyo commuter streets, and in a garage much like your own. About three years ago, they brought in e-bikes, which added a new avenue of bicycle access for someone genesis bike who might need a pedal assist from an electric motor. The service manager, Jimmy Madden, says it has been wonderful to learn about e-bikes since it gets even more family members out on the trail who might otherwise stay home.
The store’s website currently lists new bikes from Trek, Electra, Salsa, All-city and Jamis. The site said a retirement sale would begin Thursady and the store will be closed May 4-7 as trek prepares to re-open under the new ownership. Tomias Hinchcliff opened the store in 1974 “with two bikes in a tiny storefront in downtown Easton,” he said on the store website. Genesis bikes became renowned for their use of steel tubing and ethos for function over form.
We ask that you return your bike to the same place it was purchased. Capable on and off road, it was a gentle step away from our original Vapour and towards a bike that was intended to go further… but we never imagined quite how much further. The best riding is off the beaten track, on that road – or path – to who knows where. Singletrack uses genesis mountain bike affiliate services called Skimlinks and which means we may earn revenue if you buy a product after clicking a link to a retailer on our site. This special issue is heading for members but we have a very limited stock of copies for direct sale. PromotionWe were asked to help create promotional items for the first company store in the US.
Our job most importantly is to encourage as many people as we can to get out and ride for transport and enjoyment. We’d love to make riding a bike as commonplace as your morning cup of coffee, which by the way is our other obsession. Due to being disc brake only, the bridge between the seatstays could be removed. This further increases mud clearance and also adds to the frame’s compliance, providing better control. Definitely not a versatile bike; this is designed with only CX racing in mind and makes no compromises – except for, perhaps, its two sets of bottle bosses.