Genesis Archives

Giant is the largest manufacturer of quality bicycles in the world. What they owned in “build quality” they lacked in brand connectivity. Genesis was hired to help create a brand visual language to help tie the products into a cohesive genesis bike whole in the global marketplace. Finding the center of the brand design was based on our uncovering the “truth in materials” position. Genesis created the personalities and graphics for bikes built for the world’s diverse cultures.

So many models are offered that it can be hard to choose exactly which bike is best for you. We’ve split this guide up into four large sections; road bikes, adventure bikes, cyclocross bikes, and utility bikes, detailing each of the bikes in the range and how they differ from the others. If you’re a dyed in the wool roadie or complete ‘cross-head, you can jump straight to the section that interests you most. The basics are there in full length mudguards, a rear pannier rack, and puncture resistant tyres.

genesis bicycles

The frame is fully carbon and the cables are integrated into the frame for a cleaner look and better aerodynamics. With a 2×9 Shimano Sora groupset and mechanical disc brakes, there are notable differences to the higher end Croix de Fer. But these won’t present an impediment to getting out and using the frame for the huge variety of applications it has the capability for. Gravel riding, endurance road riding, cycle-touring, commuting, these are all still possible on this bike – it’s just a more accessible platform to get started with. Though we’re a bike shop that sells, builds and fixes bicycles, they’re really just the means to an end; albeit a beautifully designed means to an idyllic end.

33c tyres are specced (the maximum permitted in UCI sanctioned cyclocross races), while the maximum tyre size recommend is 35c. There are three different spec levels, with 10 being the entry level, 20 the mid-range and 30 being the top of this range. For the entry level, you’ll get a Shimano Claris 2×8 drivetrain, an aluminium frame and carbon fork. Whilst the 30 model gets a Shimano 105 2×11 drivetrain, along with the aluminium frame and carbon fork. There are, however, a number of points that make this a more versatile bike than the carbon alternative. Tyre clearance is increase to 38c, there are discrete mudguard and pannier mounts and an extra set of bottle bosses is present on the downtube.

Some 163 days and 18,000 miles later, he returned a world record breaker. At the time, we weren’t sure if people would get it, so we hedged slightly, labelling it as a cross bike in the truest sense of the word. Packaging SystemThe packaging system had to accommodate everything from small replacement parts to complete bikes. Product PresentationWe developed genesis bike the product graphic presentation for more than 200 unique models every year…while being on-trend, fresh and true to the brand. They have a program called BikesGiving where they ask customers to log their miles over the course of a year. When everyone turns in their miles on October 31, Genesis gives a penny per mile to a charity that’s hyper-local.

If you’re in the market for a bike, the lines of bikes Genesis carries offers something for everyone, no matter your level, size, or age. The sales crew is always there with a smile to fit each customer and offer test rides in the parking lot – with a helmet fitting too, of course. Given the versatility of this frame, it genesis bike is perhaps to be expected that there is a large number of different builds on offer. It is available with flat bars and drop bars, carbon forks and steel forks, there’s even a titanium frame option. For each of the builds, there are different spec levels donated by a ‘10’ for the entry level and ’30’ for the top line.

The maximum tyre size on bike is 28c, typical for rim brake set ups but relatively narrow for a bike with discs. But for races that are solely on roads, this should be more than adequate. The steel tubes of these endurance bikes, with their ability to dampen the road buzz, make them perfectly suited to long days out in the saddle.