Pannier and mudguard mounts are also present on these frames, adding to their versatility. The external cable routing and threaded bottom brackets are also features that will be well apricated by home mechanics. A solid steel range and a smattering of aluminium and carbon models brings the brand bang up to date. Genesis Bikes are a British cycling brand with a heritage of building the kind of bikes that they want to ride themselves. The kind of bikes that make you dream of your next adventure no matter the size.
Giant is the largest manufacturer of quality bicycles in the world. What they owned in “build quality” they lacked in brand connectivity. Genesis was hired to help create a brand visual language to help tie the products into a cohesive whole in the global marketplace. Finding the center of the brand design was based on our uncovering the “truth in materials” position. Genesis created the personalities and graphics for bikes built for the world’s diverse cultures.
You can see our work for Giant in the grueling Tour de France, on Tokyo commuter streets, and in a garage much like your own. About three years ago, they brought in e-bikes, which added a new avenue of bicycle access for someone who might need a pedal assist from an electric motor. The service manager, Jimmy Madden, says it has been wonderful to learn about e-bikes since it gets even more family members out on the trail who might otherwise stay home.
Part of this is down to the different frame material, but cheaper components are also a factor. These bikes are designed for longer days out being able to handle heavier loads and rougher roads. Some bikes (such as the Fugio) are more oriented towards the rough stuff, whereas others (such as the Croix de Fer) are better suited to carrying loads. Over ten years the range expanded beyond commuter bikes to include road, mountain, cyclo-cross, gravel, kids and fat bikes.
Specialising in gravel, road, touring and mountain bikes made from steel, titanium and aluminium, these are bikes that encourage you to explore the paths and trails less travelled. The bikes are genesis bike available either with rim brakes or hydraulic discs, but there is only one spec level with these bikes. The rim brake version can take tyres up to 28c, whereas the disc version can handle 30c.
Just because a bike is designed for one specific purpose doesn’t mean it is limited to that purpose. Adventure bikes are very versatile and can be put to a multitude of uses. If you want more control over exactly what components your bikes is built with, both of these are available to buy as just the frameset. In this range there are also women’s specific models – in addition to the unisex ones.