Finding the center of the brand design was based on our uncovering the “truth in materials” position. Genesis created the personalities and graphics for bikes built for the world’s diverse cultures. You can see our work for Giant in the grueling Tour de genesis mountain bike France, on Tokyo commuter streets, and in a garage much like your own. Specialising in gravel, road, touring and mountain bikes made from steel, titanium and aluminium, these are bikes that encourage you to explore the paths and trails less travelled.
Packaging SystemGenesis created a holistic packaging system that was impactful and highlighted specific features across a product offering that reached almost 3000 SKU’s. Your bike frame & fork are protected under our Lifetime Warranty policy. The ThunderTank shipping box says Action Wheels on it, which leads to Google, which leads to Patty and staff. “We get calls for their other products too, like Barbie cars. The typical caller is a grandparent with a Southern accent,” Woodworth said. “We’re purposely being over-the-top sweet to them so we don’t get bad Yelp reviews.” “We did everything to try to direct people elsewhere,” emphasized Hinchcliff.
This special issue is heading for members but we have a very limited stock of copies for direct sale. Try logging in or creating an account here to get back to browsing.
The sales crew is always there with a smile to fit each customer and offer test rides in the parking lot – with a helmet fitting too, of course. Product PresentationFrom free-ride, long-travel mountain models to fun city bikes, the presentation is a key attractor on the sales floor. I take pride in offering reliable and unbiased insights to help you choose the ideal mountain bike for your adventurous rides…. The confusion goes well beyond consumer calls and e-mails.
After 47 years, the owner of an iconic Easton bicycle shop has decided to retire. PromotionWe were asked to help create promotional items for the first company store in the US. The store’s website currently lists new bikes from Trek, Electra, Salsa, All-city and Jamis. Tomias Hinchcliff opened the store in 1974 “with two bikes in a tiny storefront in downtown Easton,” he said on the store website. The perfect bike for a Bond villain, or a former British national road champion turned TV commentator. Whilst the 30 model gets a Shimano 105 2×11 drivetrain, along with the aluminium frame and carbon fork.
“We even received a very thick envelope from the Consumer Product Safety Commission alerting us to numerous consumer complaints about Genesis brand bikes,” Hinchcliff said. Genesis employ materials to their best application meaning you’ll find carbon, Titanium, steel and Aluminium utilized throughout the range. Look to the Equilibrium if you’re after a performance road package or to the Tour de fer if you desire a rugged reliable touring package, ready to go off the peg. Erin says as they look forward to the next season, the store will be adding longer adventure touring rides and more varied locations, such as the Lehigh Gorge State Park part of the D&L and the Columbia Trail in Highbridge, NJ. Gravel bikes are what everyone wants right now, says Erin Fagan, the events coordinator (and more) at Genesis Bicycles in Easton. The majority of Genesis riders are families and Erin says that, 90 percent of the time, they are looking to ride on a canal towpath like the D&L Trail—which happens to be located just minutes away from this Trail Friendly Business!
We checked with Action Wheels, an unrelated bike shop in Bethlehem, Pa. They hadn’t received any Walmart calls, so Woodworth’s genesis bicycles success at SEO seems to be working against her. Hinchcliff and team tried to think of ways to take advantage of the situation.