Packaging SystemGenesis created a holistic packaging system that was impactful and highlighted specific features across a product offering that reached almost 3000 SKU’s. Your bike frame & fork are protected under our Lifetime Warranty policy. The ThunderTank shipping box says Action Wheels on it, which leads to Google, which leads to Patty and staff. “We get calls for their other products too, like Barbie cars. The typical caller is a grandparent with a Southern accent,” Woodworth said. “We’re purposely being over-the-top sweet to them so we don’t get bad Yelp reviews.” “We did everything to try to direct people elsewhere,” emphasized Hinchcliff.
Packaging SystemWe created a packaging system that both stood out at retail and aided in finding the right product at a glance in a crowded retail environment. Product PresentationWe developed the product graphic presentation for more than 200 unique models every genesis bike year…while being on-trend, fresh and true to the brand. The site said a retirement sale would begin Thursady and the store will be closed May 4-7 as trek prepares to re-open under the new ownership. If you cannot afford a decent new bike, get a decent used…
Patty Woodworth and the Action Wheels staff have received calls and e-mails nearly every day for the past three years. Such a call came in on the other line during our interview. “I finally got through to a live Walmart person and asked how I could make this stop,” she noted.
We spoke to Tomias Hinchcliff, former owner of Genesis Bicycles in Easton, Pa. (now a Trek-owned shop) and Patty Woodworth, co-owner of Action Wheels in Deptford, N.J., about how they cope with these aggravations. If the file has been modified from its original state, some details may not fully reflect the modified file. This file contains additional information, probably added from the digital camera or scanner used to create or digitize it.
The sales crew is always there with a smile to fit each customer and offer test rides in the parking lot – with a helmet fitting too, of course. Product PresentationFrom free-ride, long-travel mountain models to fun city bikes, the presentation is a key attractor on the sales floor. I take pride in offering reliable and unbiased insights to help you choose the ideal mountain bike for your adventurous rides…. The confusion goes well beyond consumer calls and e-mails.
“They were sympathetic and told me to write a letter to company headquarters, which I haven’t done yet.” “Walmart tells consumers with product issues to contact the manufacturer directly,” Hinchcliff said. “When you Google Genesis Bicycles, we’re the first search result to come up, unfortunately.” At the time, we weren’t sure if people would get it, so we hedged slightly, labelling it as a cross bike in the truest sense of the word. Our bikes will take you to those places, fulfill your curiosities and make you remember why going for a ride is one of life’s most brilliant experiences.
We checked with Action Wheels, an unrelated bike shop in Bethlehem, Pa. They hadn’t received any Walmart calls, so Woodworth’s genesis mountain bike success at SEO seems to be working against her. Hinchcliff and team tried to think of ways to take advantage of the situation.
This special issue is heading for members but we have a very limited stock of copies for direct sale. Try logging in or creating an account here to get back to browsing.
After 47 years, the owner of an iconic Easton bicycle shop has decided to retire. PromotionWe were asked to help create promotional items for the first company store in the US. The store’s website currently lists new bikes from Trek, Electra, Salsa, All-city and Jamis. Tomias Hinchcliff opened the store in 1974 “with two bikes in a tiny storefront in downtown Easton,” he said on the store website. The perfect bike for a Bond villain, or a former British national road champion turned TV commentator. Whilst the 30 model gets a Shimano 105 2×11 drivetrain, along with the aluminium frame and carbon fork.