Finding the center of the brand design was based on our uncovering the “truth in materials” position. Genesis created the personalities and graphics for bikes built for the world’s diverse cultures. You can see our work for Giant in the grueling Tour de France, on Tokyo commuter streets, and in a garage much like your own. Specialising in gravel, road, touring and mountain bikes made from steel, titanium and aluminium, these are bikes that encourage you to explore the paths and trails less travelled.
For Erin, being so close to the trail is a huge advantage since beginners are nervous riding on the road with cars. Product PresentationGenesis created the global product presentation genesis bike for the world’s largest quality bicycle manufacturer. Over ten years the range expanded beyond commuter bikes to include road, mountain, cyclo-cross, gravel, kids and fat bikes.
After 47 years, the owner of an iconic Easton bicycle shop has decided to retire. PromotionWe were asked to help create promotional items for the first company store in the US. The store’s website currently lists new bikes from Trek, Electra, Salsa, All-city and Jamis. Tomias Hinchcliff opened the store in 1974 “with two bikes in a tiny storefront in downtown Easton,” he said on the store website. The perfect bike for a Bond villain, or a former British national road champion turned TV commentator. Whilst the 30 model gets a Shimano 105 2×11 drivetrain, along with the aluminium frame and carbon fork.
“They were sympathetic and told me to write a letter to company headquarters, which I haven’t done yet.” “Walmart tells consumers with product issues to contact the manufacturer directly,” Hinchcliff said. “When you Google , we’re the first search result to come up, unfortunately.” At the time, we weren’t sure if people would get it, so we hedged slightly, labelling it as a cross bike in the truest sense of the word. Our bikes will take you to those places, fulfill your curiosities and make you remember why going for a ride is one of life’s most brilliant experiences.
Patty Woodworth and the Action Wheels staff have received calls and e-mails nearly every day for the past three years. Such a call came in on the other line during our interview. “I finally got through to a live Walmart person and asked how I could make this stop,” she noted.
Hinchcliff didn’t immediately return a phone message left at the store. Stage wins at the Tour de France and Olympic Gold medals. Product PresentationWe were honored to create the livery for the Rabobank/Giant teams.
Giant is the largest manufacturer of quality bicycles in the world. What they owned in “build quality” they lacked in brand connectivity. Genesis was hired to help create a brand visual language to help tie the products into a cohesive whole in the global marketplace.