We’re experiencing a very high volume of orders during the Pre-Holiday Season. Sign up for our Newsletter to receive inventory and new bikes updates. Packaging SystemWe created a packaging system that both stood out at retail and aided in finding the right product at a glance in a crowded retail environment. Product PresentationGenesis genesis mountain bike created the global product presentation for the world’s largest quality bicycle manufacturer. Not quite mainstream, yet still hugely popular, Genesis Bikes are a British brand loved by steel-aficionados and adventurers alike. The store’s website currently lists new bikes from Trek, Electra, Salsa, All-city and Jamis.
Genesis also features a wide array of parts, accessories, and apparel. Essentially an aluminium version of the Croix de Fer, the CDA features a similar plethora of mounts and wide clearances but comes in at a significantly lower price. Part of this is down to the different frame material, but cheaper components are also genesis bike a factor. Packaging SystemGenesis created a holistic packaging system that was impactful and highlighted specific features across a product offering that reached almost 3000 SKU’s. Product PresentationFrom free-ride, long-travel mountain models to fun city bikes, the presentation is a key attractor on the sales floor.
A solid steel range and a smattering of aluminium and carbon models brings the brand bang up to date. If you’re in the market for a bike, the lines of bikes Genesis carries offers something for everyone, no matter your level, size, or age. The sales crew is always there with a smile to fit each customer and offer test rides in the parking lot – with a helmet fitting too, of course. With a 2×9 Shimano Sora groupset and mechanical disc brakes, there are notable differences to the higher end Croix de Fer. But these won’t present an impediment to getting out and using the frame for the huge variety of applications it has the capability for.
There aren’t mounting points for front or rear pannier racks; strap on bike-packing bags are the weapon of choice here. Some practically remains, with downtube bottle bosses (useful for holding extra water or a tool keg) and discrete mudguard mounts. The frame is fully carbon and the cables are integrated into the frame for a cleaner look and better aerodynamics. Almost the antithesis of the Day One, the Flyer is sublime in its simplicity. It employs easily adjustable rim brakes, a single 42×17 gear, and it has mudguards to keep the spray off.
At the time, we weren’t sure if people would get it, so we hedged slightly, labelling it as a cross bike in the truest sense of the word. Our bikes will take you to those places, fulfill your curiosities and make you remember why going for a ride is one of life’s most brilliant experiences. This puts the rider in a pretty aggressive riding position, but at least the shoulder shock is partially absorbed by the fat… The first Genesis bike was produced under the Ridgeback brand as the Day One model in 2001. As with Ridgeback, ‘UK specific’ means these bikes are made for our particular cycling conditions, instead of according to an… The Montane Icemen (Pete Sissons and Paul Cosgrove) underlined the bikes capabilities as they used a pair of Croix de Fers to circumnavigate the 1600-mile coastline of Iceland in 14 days.