Schwinn and Life is Good® Launch Limited Run Cruiser Bicycles

Now, with that said, Schwinn also does offer independent bike shop beach cruisers. Now, these are gonna be even more expensive, they’re a little bit more high end. I’d say it might be more money than you need to spend on a beach cruiser, typically for the IBD models, but again, it’s up to you if you like that name, or if the bike speaks to you. I would say generally speaking on their cruisers, there’s no competitive advantage for their higher end models.

Take your little ones over to a friend’s house for a play date or pack for a full day at the park. As part of this partnership, Schwinn will also donate to the Life is Good Kids Foundation. The Kids Foundation works directly with leading childcare organizations to positively impact the quality of care delivered to vulnerable children. The donation will include kids’ Schwinn bikes, as well as a monetary donation.

schwinn beach cruiser

Here is a video and written out steps on how to assemble a Schwinn Cruiser bicycle. Beach cruisers are part of the quintessential summer experience. Usually, though, they’re heavy, clunky, rust-prone, and hard to ride anywhere but on the boardwalk. There’s no end to the versatile experiences awaiting you with an InStep trailer.

These bikes usually feature a lower center of gravity, suspension forks, hot rod paint jobs, and large rear tires. The durable cruiser bicycle’s steel cruiser frame is perfect for tooling around the neighborhood, park or beach. This cruiser bicycle also comes with 7-speed twist shifters and Schwinn rear derailleur that lets you adapt to your terrain with smooth shifting, while the alloy linear pull brakes provide secure stopping power. During the Baby Boom, the cruiser not only grew in popularity, but Schwinn was an industry leader responsible for one in every four bikes sold in 1950.

If you have any questions about our products or your purchase, make sure to visit our customer service page. Here you’ll find our company details, answers to frequently asked questions and different ways to get in touch with us. The Life is Good/Schwinn bikes will be available for purchase exclusively at starting schwinn dealers today and will retail for $499, including shipping. The word “Deluxe” takes on a whole new meaning when used to describe the new 1980 Schwinn Deluxe Cruiser. This year’s new SpringFork smooths out the roughest roads, the distinctive gumwall balloon tires are the perfect combination of luxury and pedaling ease.

The Varsity was offered between 1960 and 1962 as an 8 speed and as a 10 speed between 1963 and 1982. The rise and fall of the cruiser culminated in the 1960s with the introduction of ten speed bicycles and another style known today as BMX. The days of the “beach bum bicycle” were upon us and yard sales were a hot spot for finding a good bargain bike. With a stylish look and functional features like a battery-powered headlight and “tank,” today’s Schwinn models still incorporate a similar design.