By the late 1970s, a new bicycle sport begun by enthusiasts in Northern California had grown into a new type of all-terrain bicycle, the mountain bike. Mountain bikes were originally based on Schwinn balloon-tired cruiser bicycles fitted with derailleur gears and called “Klunkers”. A few participants began designing and building small numbers of mountain bikes with frames made out of modern butted chrome-molybdenum alloy steel.
By the mid-1970s, competition from lightweight and feature-rich imported bikes was making strong inroads in the budget-priced and beginners’ market. While Schwinn’s popular lines were far more durable than the budget bikes, they were also far heavier and more expensive, and parents were realizing that most of the budget bikes would outlast most kids’ interest in bicycling. In the 1950s, Schwinn began to aggressively cultivate bicycle retailers, persuading them to sell Schwinns as their predominant, if not exclusive brand.
We offer service contracts on a monthly, bimonthly and quarterly basis. A preventive maintenance program helps to keep your equipment in top condition, decrease downtime, and prevent major equipment failures. Cleaning, lubricating and making adjustments as well as replacing worn parts are all necessary to ensure the safety and reliability of your equipment.
[Ignaz Schwinn] was born in Hardheim, Baden, Germany, in 1860 and worked on two-wheeled ancestors of the modern bicycle that appeared in 19th century Europe. In 1895, with the financial backing of fellow German American Adolph Frederick William Arnold (a meat packer), he founded Arnold, Schwinn & Company. Schwinn’s new company coincided with a sudden bicycle craze in America.
In 1979, Edward R. Schwinn Jr. was made president of the company and promptly closed down all of the Paramount schwinn beach cruiser operations until they could be brought up to date. In time, the Paramount came in a variety of models but remained expensive to produce and purchase. Rudy’s carries a variety of colors and sizes of city, fitness, and hybrid bikes.