The frame is fully carbon and the cables are integrated into the frame for a cleaner look and better aerodynamics. Giant is the largest manufacturer of quality bicycles in the world. What they owned in “build quality” they lacked in brand connectivity. Genesis was hired to help create a brand visual language to help tie the products into a cohesive whole in the global marketplace. Finding the center of the brand design was based on our uncovering the “truth in materials” position. Genesis created the personalities and graphics for bikes built for the world’s diverse cultures.
Genesis bikes became renowned for their use of steel tubing and ethos for function over form. The first Genesis bike was produced under the Ridgeback brand as the Day One model in 2001. Due to its popularity, Genesis became a label in its own right in 2006.
If you’re looking for a fun bike that can also do the grunt-work when required, this is the one for you. But if you want a dedicated workhorse, the Croix de Fer or Equilibrium will probably suit you better. Capable on and off road, it genesis bicycles was a gentle step away from our original Vapour and towards a bike that was intended to go further… but we never imagined quite how much further. The serial number is stamped into the bottom of the frame (under the bottom bracket).
If you have any questions about our products or your purchase, make sure to visit our customer service page. Here you’ll find our company details, answers to frequently asked questions and different ways to get in touch with us. Simply browse our products, select your options and then add the items to your cart to complete the checkout process. Check out our curated collection of the very best road, mountain, and family rides in the area, complete with digital route maps. Product PresentationWe developed the product graphic presentation for more than 200 unique models every year…while being on-trend, fresh and true to the brand. Product PresentationGenesis created the global product presentation for the world’s largest quality bicycle manufacturer.
Packaging SystemGenesis created a holistic packaging system that was impactful and highlighted specific features across a product offering that reached almost 3000 SKU’s. Product PresentationFrom free-ride, long-travel mountain models to fun city bikes, the presentation is a key attractor on the sales floor. Moving into the racier end of the spectrum, the Zero and Zero Disc are full-carbon road bikes with aggressive… Life EV offers a 1-year tire-to-tire non-prorated warranty on all our e-bikes with a 100% in-stock replacement parts policy…. The Fugio is a rowdier bike than the Croix de Fer, more suited to playing around on the trails and using the bumps as a platform to get some air.
In this range there are also women’s specific models – in addition to the unisex ones. With these bikes, the saddles have been changed for a women specific model as well as shorter cranks and narrower handlebars being specced to better suit female proportions. One of the great strengths of the Genesis range is their commuter/ all round/ cyclocross bikes – the Croix de Fer, Tour de Fer and CDA.
But more than that, there’s front and rear dynamo lights, so you never need worry about forgetting/neglecting to charge your lights. An internally geared hub goes a long way to weather proofing the drivetrain, as do the full housed gear cables that help stop dirt degrading your shifting performance. If you want more control over exactly what components your bikes is built with, both of these are available to buy as just the frameset. We’re experiencing a very high volume of orders during the Pre-Holiday Season. Sign up for our Newsletter to receive inventory and new bikes updates.
Essentially an aluminium version of the Croix de Fer, the CDA features a similar plethora of mounts and wide clearances but comes in at a significantly lower price. Part of this is down to the different frame material, but cheaper components are also a factor. These are the dedicated carbon race bikes, as ridden genesis mountain bike by the (now disbanded) UCI continental team Madison Genesis. The frame has internally routed cables for better aerodynamics and a wide section down tube for better torsional stiffness. Over ten years the range expanded beyond commuter bikes to include road, mountain, cyclo-cross, gravel, kids and fat bikes.
One of our service advisors will put your bike in the stand and run it through our professional inspection process. We want to know about your concerns, learn about your riding habits, and understand your goals. That way, we can provide exactly what you need to get the most out of your bike. Trade in your old Trek bike with Red Barn Refresh and get in-store credit toward the purchase of a new one.