No matter what type or level of cyclist you are, we’re dedicated to helping you ride more often, more comfortably. Shop on our website or come visit us, we’re here to help you with all of your cycling needs. Visit us today to meet our friendly staff and experience the independent bike shop difference. Over the years, Schwinn has empowered millions of people, earning a special place in the hearts and minds of generations of riders. We have spent over a century building the bicycle industry into what it is today, and we’re not done yet. Marc Muller, a young new Schwinn engineer, was given the responsibility to head up the project.
Schwinn had a very successful BMX factory supported racing team (beginning in 1976) made up of some of the best riders of the day. In the late 1960s, the Varsity and Continental pioneered the use of auxiliary brake levers, which allowed the rider to rest hands on the straight, horizontal center section of the ram’s horn handlebars, yet still have braking control. To further improve control from this more-erect riding position, the levers used to move the derailleurs (shifting the chain from one sprocket to the next) were moved from the traditional position on the “down tube” to the top of the headset, on a ring which would turn with the handlebar stem. This feature, attractive to older riders, soon found its way to other Schwinn models, especially those intended for senior citizens.
It was an unqualified success, other than that it was very expensive to produce and showed little if any real profit potential. Sponsorship of 6-day riders produced a team to showcase the Paramount, the riders such as Jerry Rodman (The Michael Jordan of that time in Chicago) and the rest of the Schwinn Co. bicycle line. Several years ago, a company named Gates introduced a concept never before seen on outdoor bikes – a belt drive that performed like a chain. Their innovative system – called Carbon Drive – features a carbon fiber reinforced belt with teeth for maximum durability and true bike performance.
The wheel rims were likewise robust, chromed, stamped steel with a unique profile designed to hold the tire bead securely, even if pressure were low or lost. By 1975, bicycle customers interested in medium-priced road and touring bicycles had largely gravitated towards Japanese or European brands. In reality, mass-market French manufacturers such as Peugeot were not infrequently criticized for material and assembly quality — as well as stagnant technology — in their low- and mid-level product lines. Nevertheless, Peugeot proudly advertised its victorious racing heritage at every opportunity. By 1979, even the Paramount had been passed, technologically speaking, by a new generation of American as well as foreign custom bicycle manufacturers.
Schwinn was, however, able to recruit an up-and- coming rider named Lance Armstrong to its ranks. In 1896 Schwinn was founded, and by the end of that year, Schwinn bikes had more traffic than any other recreational bike company. schwinn beach cruiser As fitness trends shifted and technology evolved, Schwinn responded by offering a lineup of groundbreaking and affordable cardio equipment, including exercise bikes and treadmills. YP – The Real Yellow PagesSM – helps you find the right local businesses to meet your specific needs.
Before long, the Sting-Ray was synonymous with suburban youth in the 1960s. Good mathematics doesn’t always help you when it comes to bicycle tires. For example, most “middleweight” Schwinns take 26 x 1 3/4 tires, which are hard to find, not 26 x 1.75 as used on other brands. Roots, rocks, climbs, and descents are no match for Giant mountain bikes. Bring in a team of qualified fitness equipment technicians to make the process easy.