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At the close of the 1920s, the stock market crash decimated the American motorcycle industry, taking Excelsior-Henderson with it. Arnold, Schwinn, & Co. (as it remained until 1967) was on the verge of bankruptcy. With no buyers, Excelsior-Henderson motorcycles were discontinued in 1931.[5] Ignaz’s son, Frank W. “F. W.” Schwinn, took over day-to-day operations at… Continue reading Schwinn Store Locator Schwinn

Faced with a downward sales spiral, Schwinn went into bankruptcy in 1992.[59] The company and name were bought by the Zell/Chilmark Fund, an investment group, in 1993. Zell moved Schwinn’s corporate headquarters to Boulder, Colorado. The company’s next answer to requests for a Schwinn mountain bike was the King Sting and the Sidewinder, inexpensive BMX-derived… Continue reading Schwinn Store Locator

However, Schwinn switched up the industry by instead insisting that Schwinn branding had to be retained on the bikes sold by stores. Schwinn bikes were an iconic household brand name of bicycle in the US for nearly all of the 20th century. The Schwinn Coston CE is very much a commuter electric bike, but it’s… Continue reading Schwinn Store Locator