Last year, the Children’s Home of Easton received a check for $2,460. About three years ago, they brought in e-bikes, which added a new avenue of bicycle access for someone who might need a pedal assist from an electric motor. The service manager, Jimmy Madden, says it has been wonderful to learn about e-bikes since it gets even more family members out on the trail who might otherwise stay home. Genesis also features a wide array of parts, accessories, and apparel.
Giant is the largest manufacturer of quality bicycles in the world. What they owned in “build quality” they lacked in brand connectivity. Genesis was hired to help create a brand visual language to help tie the products into a cohesive whole in the global marketplace. Finding the center of the brand design was based on our uncovering the “truth in materials” position.
Product PresentationGenesis created the global product presentation for the world’s largest quality bicycle manufacturer. Genesis cycles are perfect for anyone looking for a hybrid of on and off-road that is comfortable on all day journeys on tarmac or gravel. Visit us in our stores in Edinburgh (Bruntsfield or Canonmills), Leeds, Newcastle and Aberdeen. Also available for sale online with UK delivery or collect in store. They have a program called BikesGiving where they ask customers to log their miles over the course of a year. When everyone turns in their miles on October 31, Genesis gives a penny per mile to a charity that’s hyper-local.
Check out the range below, and get ready to get gone. Product PresentationFrom free-ride, long-travel mountain models to fun city bikes, the presentation is a key attractor on the sales floor. Gravel bikes are what everyone wants right now, says Erin Fagan, the events coordinator (and more) at Genesis Bicycles in Easton. The majority of Genesis riders are families and Erin says that, 90 percent of the time, they are looking to ride on a canal towpath like the D&L Trail—which happens to be located just minutes away from this Trail Friendly Business! For Erin, being so close to the trail is a huge advantage since beginners are nervous riding on the road with cars.
If bought on our website, please have your order number on hand. Let customers know about the key benefits genesis bicycles of joining your newsletter. Trek will fill all orders placed before it takes over as store owner.
This file contains additional information, probably added from the digital camera or scanner used to create or digitize it. PromotionWe were asked to help create promotional items for the first company store in the US. We figured the best thing was to “own” the state.
Stage wins at the Tour de France and Olympic Gold medals. Product PresentationWe were honored to create the livery for the Rabobank/Giant teams. Teams that have scored stage and overall victories in the Grand Tours around the world.
Even if you’re not a bike enthusiast, you’ve probably noticed the giant bicycle perched on top of the store at 126 Bushkill St. You can see it as you pass by on Route 22 heading into New Jersey. Your bike frame & fork are protected under our Lifetime Warranty policy. Packaging SystemThe packaging system had to accommodate everything from small replacement parts to complete bikes. Packaging SystemWe created a packaging system that both stood out at retail and aided in finding the right product at a glance in a crowded retail environment. Product PresentationWe developed the product graphic presentation for more than 200 unique models every year…while being on-trend, fresh and true to the brand.
Packaging SystemGenesis created a holistic packaging system that was impactful and highlighted specific features across a product offering that reached almost 3000 SKU’s. Over ten years the range expanded beyond commuter bikes to include road, mountain, cyclo-cross, gravel, kids and fat bikes. Erin says as they look forward to the next season, the store will be adding longer adventure touring rides and more varied locations, such as the Lehigh Gorge State Park part of the D&L and the Columbia Trail in Highbridge, NJ. If you purchase a product or register for an account through a link on our site, we may receive compensation.