Genesis Bicycles Easton, PA Nextdoor

PromotionWe were asked to help create promotional items for the first company store in the US. Product PresentationWe were honored to create the livery for the Rabobank/Giant teams. Teams that have scored stage and overall victories in the Grand Tours around the world. Product PresentationWe developed the product graphic presentation for more than 200 unique… Continue reading Genesis Bicycles Easton, PA Nextdoor

Owner of Genesis Bicycles in Easton to retire after 47 years

Look to the Equilibrium if you’re after a performance road package or to the Tour de fer if you desire a rugged reliable touring package, ready to go off the peg. British brand Genesis has become a brand synonymous with versatility for us here at Wheelbase. Genesis champion themselves on built in practicalities that can… Continue reading Owner of Genesis Bicycles in Easton to retire after 47 years

Trek Bicycle Easton Trek Bicycle Easton

Due to being disc brake only, the bridge between the seatstays could be removed. This further increases mud clearance and also adds to the frame’s compliance, providing better control. Definitely not a versatile bike; this is designed with only CX racing in mind and makes no compromises – except for, perhaps, its two sets of… Continue reading Trek Bicycle Easton Trek Bicycle Easton

Owner of Genesis Bicycles in Easton to retire after 47 years

The best riding is off the beaten track, on that road – or path – to who knows where. Genesis bikes became renowned for their use of steel tubing and ethos for function over form. The first Genesis bike was produced under the Ridgeback brand as the Day One model in 2001. Due to its… Continue reading Owner of Genesis Bicycles in Easton to retire after 47 years

Trek Bicycle Easton Trek Bicycle Easton

Packaging SystemThe packaging system had to accommodate everything from small replacement parts to complete bikes. Product PresentationTrend setting and working with the factories to bring cutting-edge design concepts to a fast-paced market. Product PresentationWe developed the product graphic presentation for more than 200 unique models every year…while being on-trend, fresh and true to the brand.… Continue reading Trek Bicycle Easton Trek Bicycle Easton

Owner of Genesis Bicycles in Easton to retire after 47 years

A rim brake version is available in addition to the disc option and both come with Shimano Ultegra 2×11 groupsets. The maximum tyre size on bike is 28c, typical for rim brake set ups but relatively narrow for a bike with discs. But for races that are solely on roads, this should be more than… Continue reading Owner of Genesis Bicycles in Easton to retire after 47 years

Owner of Genesis Bicycles in Easton to retire after 47 years

Just because a bike is designed for one specific purpose doesn’t mean it is limited to that purpose. Adventure bikes are very versatile and can be put to a multitude of uses. In this range there are also women’s specific models – in addition to the unisex ones. With these bikes, the saddles have been… Continue reading Owner of Genesis Bicycles in Easton to retire after 47 years

Owner of Genesis Bicycles in Easton to retire after 47 years

Genesis created the personalities and graphics for bikes built for the world’s diverse cultures. You can see our work for Giant in the grueling Tour de France, on Tokyo commuter streets, and in a garage much like your own. Genesis Bikes are a British cycling brand with a heritage of genesis bike building the kind… Continue reading Owner of Genesis Bicycles in Easton to retire after 47 years